- ✓ Brand Voice Brief template (tone, audience, style, competitors)
- ✓ Content Brief template for projects and campaigns
- ✓ Kill fee clause with standard industry terms
- ✓ Revision policy with round limits
- ✓ Service agreement covering scope and deliverables
- ✓ FAQ including pre-written "Why not AI?" answer
- ✓ 5 done-for-you copywriter email templates
- ✓ Testimonial request and referral prompt
Copywriting projects go sideways for one reason: the client couldn't articulate what they wanted at the start, and the copywriter didn't have a system to extract it. The Copywriter Onboarding Kit gives you a Brand Voice Brief that makes vague become specific — before you write a single word.
This kit was built for freelance copywriters who are tired of revision loops, kill fee disputes, and clients who can't explain their brand. The Brand Voice Brief template walks clients through tone, audience, brand personality, and competitor differentiation in a format that takes 20 minutes to fill out — and saves you 3 rounds of revisions on every project.
The Brand Voice Brief: Your Most Important Onboarding Document
Most copywriter briefs ask for "target audience" and "tone of voice" and get answers like "everyone" and "professional but friendly." The Brand Voice Brief in this kit asks different questions: Which brands do you admire and why? What words describe your brand? What words absolutely do not describe your brand? Who is your ideal client and what do they lie awake worrying about at night?
Clients who fill out this brief give you enough to write in their voice accurately. Clients who can't fill it out reveal that they don't know their brand yet — which is information you needed before starting the project, not after.
The Kill Fee Clause Copywriters Forget to Include
Kill fees are industry standard in copywriting, but most freelance copywriters don't have a written kill fee policy — so when a project gets cancelled mid-work, they have nothing to stand on. The kit includes a kill fee clause with standard industry terms: percentage of project value owed at each stage of completion, payment timeline, and rights retention until the fee is paid.
The "Why Not AI?" FAQ Answer, Pre-Written
Every copywriter is asked this question now. The kit includes a professionally written FAQ answer that addresses the AI question directly — acknowledging the reality while making the case for human copywriting — so you're never caught off-guard when a prospect brings it up.
Get the Copywriter Kit
A 14-page copywriter onboarding kit with Brand Voice Brief template, Content Brief, kill fee clause, revision policy, service agreement, FAQ with "Why not AI?" answer pre-written, and 5 copywriter-specific email templates. For freelance copywriters who are tired of clients who don't know what they want.